Event Planning Tips
Event Sponsorship ROI: Helping Sponsors Hit Their KPIs
Events are now the biggest line in the marketing budget. See how planners can partner on KPIs and close the feedback loop to prove event sponsorship ROI.
Event Planning & Technology Insights
Practical guides, event tech insights, and product updates to help organizers streamline registration, on-site check-in, badge printing, lead capture, and attendee engagement. Expert advice for in-person, virtual, and hybrid events — plus, real-world examples from teams using Expo Pass.
Latest Articles
Event Marketing
First-Party Data for Events: Why It Matters in 2026
Third-party cookies are fading, but your event data is thriving. Why first-party data for events is your most valuable asset in 2026, and how to use it.
Event Planning Tips
Room Blocks and Group Rates: A Planner's Guide
Room blocks and group rates, explained. How blocks work, what attrition really means, and how to negotiate hotel rooms like a pro, minus the surprise bill.
Event Planning Tips
The Complete Venue Walkthrough Checklist: What to Inspect Before You Sign
A venue walkthrough checklist is your best shot at catching dealbreakers before you sign. Here's what every site visit should cover, plus a free interactive checklist to run on your next tour.
Event Planning Tips
The Ultimate Trade Show Checklist: 50 Items for Flawless Execution
Never arrive at a trade show unprepared again. This 50-item trade show checklist covers every phase of execution, from early planning and marketing to on-site operations and post-show follow-up, so your team stays aligned and nothing falls through the cracks.
Event Marketing
How to Create an Event Registration Form (Step-by-Step Guide)
A well-designed event registration form is the front door to your event. This step-by-step guide walks you through choosing the right fields, picking the best registration tool, structuring your form for maximum completions, and promoting it across every channel. Build a registration form that converts visitors into confirmed attendees.