Event Planning & Technology Insights

Practical guides, event tech insights, and product updates to help organizers streamline registration, on-site check-in, badge printing, lead capture, and attendee engagement. Expert advice for in-person, virtual, and hybrid events — plus, real-world examples from teams using Expo Pass.

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Event Planning Tips

How to Increase Event Registration Revenue: 6 Proven Tactics

You can spend three months and a five-figure ad budget trying to double your traffic. Or you can spend a week restructuring your tickets, tightening your deadlines, and pulling your add-ons forward in the registration flow, and walk away with the same revenue lift at a fraction of the cost. Here's how the small structural choices in your registration flow quietly drive more profit than chasing more traffic ever will.

May 7, 2026
Event Planning Tips

Event Registration Software: Complete Guide to Online Registration for Events

Event registration software handles everything from attendee signups and payment processing to automated confirmations and attendee management. This complete guide covers the features every event registration platform needs, how to evaluate your options, step-by-step setup instructions, and common mistakes to avoid. Whether you're planning a 200-person summit or a 10,000-attendee trade show, learn how to choose registration software that connects seamlessly to check-in, badge printing, and post-event reporting.

May 3, 2026
Event Analytics & Attendance Tracking

Event Management Software: The Complete Guide for Modern Event Professionals

Event management software centralizes registration, on-site check-in, badge printing, mobile event apps, attendee engagement, and post-event analytics into one connected platform. This complete guide covers the core features every event management system needs, how to evaluate and compare the best event management software for your team, real-world use cases across conferences, trade shows, and corporate events, and what's shaping the event management platform landscape in 2026. Whether you're running a 200-person workshop or a 15,000-attendee trade show, this is your playbook for choosing the right event software.

May 3, 2026
Event Marketing

What Is an Event Planner? Role, Skills & Day-to-Day Reality

What is an event planner? This guide breaks down the role, core skills like project management and communication, daily responsibilities across the event lifecycle, types of events planners work on, and how technology is changing the profession.

May 2, 2026
Event Planning Tips

Symposium vs. Conference: What's the Difference? (And How to Pick)

The terms "symposium" and "conference" get used interchangeably, but they describe different event formats. This guide breaks down the key differences in scope, size, format, and audience engagement so you can choose the right one for your next event.

May 2, 2026
Event Analytics & Attendance Tracking

How to Measure Event ROI: 8 Metrics That Actually Matter

Most event teams know their events are valuable, but proving it is another story. This guide breaks down 8 metrics that connect your events to real business outcomes, from revenue attribution and cost per lead to sales velocity and customer retention. Learn how to build a measurement framework, set up tracking before doors open, and present ROI data that gets executive buy-in.

April 28, 2026