Event Planning & Technology Insights

Practical guides, event tech insights, and product updates to help organizers streamline registration, on-site check-in, badge printing, lead capture, and attendee engagement. Expert advice for in-person, virtual, and hybrid events — plus, real-world examples from teams using Expo Pass.

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Latest Articles

Event Planning Tips

Symposium vs. Conference: What's the Difference? (And How to Pick)

The terms "symposium" and "conference" get used interchangeably, but they describe different event formats. This guide breaks down the key differences in scope, size, format, and audience engagement so you can choose the right one for your next event.

May 2, 2026
Event Analytics & Attendance Tracking

How to Measure Event ROI: 8 Metrics That Actually Matter

Most event teams know their events are valuable, but proving it is another story. This guide breaks down 8 metrics that connect your events to real business outcomes, from revenue attribution and cost per lead to sales velocity and customer retention. Learn how to build a measurement framework, set up tracking before doors open, and present ROI data that gets executive buy-in.

April 28, 2026
Event Marketing

What Is Eventbrite? Features, Pricing & When It's the Right Choice

Eventbrite is one of the most recognized event ticketing platforms, but is it the right fit for your events? This guide breaks down what Eventbrite actually offers, how its pricing and fees work in 2026, what the Bending Spoons acquisition means for organizers, and when it makes sense to explore other options.

April 28, 2026
Event Marketing

Eventbrite Competitors: Head-to-Head Comparison for Every Event Type

With Eventbrite's recent acquisition and rising fees, event organizers are evaluating their options. This head-to-head comparison breaks down the best Eventbrite competitors by event type, from conferences and trade shows to virtual events and community gatherings, so you can find the right fit for the way you actually run events.

April 28, 2026
Event Planning Tips

Event Planning Checklist: The Only Template You'll Need

Every successful event starts with a checklist. This phase-by-phase event planning checklist template walks you through goal-setting, venue and vendor selection, marketing, A/V and operations logistics, day-of execution, and post-event wrap-up so nothing falls through the cracks.

April 27, 2026
Event Technology

Event Lead Capture: 7 Strategies to Maximize Exhibitor ROI

Most exhibitors lose leads between the badge scan and the CRM. These 7 strategies show you how to use an event lead capture app to qualify leads in real time, sync them before the show ends, and turn booth traffic into measurable pipeline.

April 27, 2026