Event Marketing
First-Party Data for Events: Why It Matters in 2026
Third-party cookies are fading, but your event data is thriving. Why first-party data for events is your most valuable asset in 2026, and how to use it.
CME and CEU Tracking, Documented Automatically
Accredited medical education demands defensible attendance records. QR scanning at every session door builds timestamped, per-clinician logs — entry, exit, and duration — that export directly into credit reporting.
- Timestamped in/out session scanning per attendee
- Duration verification for credit-hour requirements
- Per-clinician credit reports ready for accrediting bodies
- No sign-in sheets — and no post-conference transcription
Credentialed Registration and Check-In
Physicians, nurses, residents, industry representatives, and exhibitors each need distinct handling — different pricing, different sessions, visibly different badges. Registration types and badge designs keep credentials clear across the venue.
- Registration types by credential — MD, RN, resident, industry, exhibitor
- License and NPI fields collected at registration where required
- Distinct badge designs so credentials read at a glance
- Session access control for restricted or ticketed content
Professional Experience for a Demanding Audience
Clinicians give up patient hours to attend — the event should respect their time. Fast badge printing, a mobile agenda with room maps, and push updates when schedules shift keep the day efficient from arrival to final session.
- Check-in in seconds with on-demand badge printing
- Mobile agenda with maps, speaker bios, and personal schedules
- Real-time notifications for room and schedule changes
- Exhibitor lead retrieval for medical device and pharma booths
