Event Marketing
The Event Planning Conferences You Won't Want to Miss in 2027
A curated roundup of the event planning conferences worth attending in 2027, with confirmed dates, new host cities, and what each one offers planners.
Resources
Event Marketing
Promote your event and grow attendance.
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Event Marketing
How People Actually Find Your Event in 2026 — And the 7 Channels That Grow Your List Fastest
Discovery in 2026 is really a list-building problem. Here are the 7 event marketing channels that get your event found, ranked by conversion, not reach, plus a pre-launch playbook to grow your list before registration opens.
Event Planning Tips
Event Sponsorship ROI: Helping Sponsors Hit Their KPIs
Events are now the biggest line in the marketing budget. See how planners can partner on KPIs and close the feedback loop to prove event sponsorship ROI.
Event Marketing
First-Party Data for Events: Why It Matters in 2026
Third-party cookies are fading, but your event data is thriving. Why first-party data for events is your most valuable asset in 2026, and how to use it.
Event Marketing
How to Create an Event Registration Form (Step-by-Step Guide)
A well-designed event registration form is the front door to your event. This step-by-step guide walks you through choosing the right fields, picking the best registration tool, structuring your form for maximum completions, and promoting it across every channel. Build a registration form that converts visitors into confirmed attendees.
Event Marketing
What Is an Event Planner? Role, Skills & Day-to-Day Reality
What is an event planner? This guide breaks down the role, core skills like project management and communication, daily responsibilities across the event lifecycle, types of events planners work on, and how technology is changing the profession.
Event Marketing
What Is Eventbrite? Features, Pricing & When It's the Right Choice
Eventbrite is one of the most recognized event ticketing platforms, but is it the right fit for your events? This guide breaks down what Eventbrite actually offers, how its pricing and fees work in 2026, what the Bending Spoons acquisition means for organizers, and when it makes sense to explore other options.
Event Marketing
Eventbrite Competitors: Head-to-Head Comparison for Every Event Type
With Eventbrite's recent acquisition and rising fees, event organizers are evaluating their options. This head-to-head comparison breaks down the best Eventbrite competitors by event type, from conferences and trade shows to virtual events and community gatherings, so you can find the right fit for the way you actually run events.
Event Marketing
The Event Planning Conferences You Won’t Want to Miss in 2026
A curated roundup of the most impactful corporate and business-focused event planning conferences happening in 2026, and why they matter for today’s planners.