Event Marketing
5 High-Value Event Sponsorship Strategies That Deliver More Than Impressions
Sponsorship can mean more than just another logo on an event program. Boost Engagement, Visibility, and ROI with these high-value strategies.
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Event Marketing
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Event Marketing
The Power of User-Generated Content: How Attendees Can Market Your Event for You
Tips to harness user-generated content (UGC)and to amplify your event’s reach and visibility with branded badges, lanyards, activations and more best practices.
Event Marketing
Badge Printing 101: How to Design the Perfect Event Badge (and Make Your Branding Pop)
Discover what makes a great event badge design from layout to best-practices, plus free design templates for on-demand custom name badges...
Event Marketing
What’s Next in Event Sponsorships: Top Trends for 2025
So what are some new trends emerging in the space for 2025? Sponsorship and branding opportunities are evolving, making it more important...
Event Marketing
Event Branding Best Practices When Delivering on Your Mission
In this day and age, everyone is a brand—or can be! Event branding is more critical than ever to securing a loyal audience and increas...
Event Marketing
Top 10 Blogs to Read for Event Planners and Marketers in 2024
Regardless of your experience level, we all need a little help sometimes. What better way to get inspired and find new ways to elevate your event planning than by reading…
Event Marketing
Winning strategies: Event planning takeaways from the Olympics.
It is THE global event—the Olympic Games! This year, Paris gave event planners a striking template for creating innovative and engaging experiences. While many of us won’t find…
Event Marketing
CrowdStrike outage: How to bounce back (event planning edition).
It was like something out of Black Mirror . The CrowdStrike outage derailed or threatened to derail multiple industries, including ours. It was the sort of global event that most…
Event Marketing
Why people attend events (and how to craft events that attract them).
It’s the question on every planner’s mind— “Why?” What drives attendees to register, pack their bags, and make the trip to attend an event? Understanding the varied answers to…