Event Technology
How to Get Your Event Tech Through IT Security Review
IT security review stalls more event tech purchases than budget does. What reviewers ask for, how to prepare your packet, and how much time to build in.
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Event Technology
How to Write the 2027 Event Tech Line Item So Procurement Actually Approves It
Procurement rarely rejects event tech budgets. It rejects lump sums it cannot compare. How to split the line item, what an all-in-one quote hides, and the RFP questions that separate vendors.
Event Technology
MCP for Events: What the Model Context Protocol Is and How Event Teams Are Using It
MCP lets AI assistants like Claude and ChatGPT connect to your event software and act on it. Here's what it is, how event platforms use it, and what to ask before you connect an AI agent to your event.
Lead Retrieval
Siri Recap and Live Rewind: What Wearable AI at Events Means for Attendees, Planners, and Exhibitors
Apple put an AI note-taker on every attendee's wrist. What it changes for attendees, planners, and exhibitors, and why it does not replace lead retrieval.
Event Planning Tips
Event Planner Scams in the Age of AI: 9 Threats to Watch For
AI removed every warning sign you were trained to look for. Here are the nine scams hitting event planners right now, and the controls that still work.
Event Technology
The Check-In Desk Is the Easiest Place to Fix Your Staffing Shortage
Can't hire enough event staff? Self-service kiosks and on-demand badge printing cut the check-in labor you can't fill. Here's how to reclaim those roles.
Event Marketing
First-Party Data for Events: Why It Matters in 2026
Third-party cookies are fading, but your event data is thriving. Why first-party data for events is your most valuable asset in 2026, and how to use it.
Event Planning Tips
Room Blocks and Group Rates: A Planner's Guide
Room blocks and group rates, explained. How blocks work, what attrition really means, and how to negotiate hotel rooms like a pro, minus the surprise bill.
Event Technology
Event Lead Capture: 7 Strategies to Maximize Exhibitor ROI
Most exhibitors lose leads between the badge scan and the CRM. These 7 strategies show you how to use an event lead capture app to qualify leads in real time, sync them before the show ends, and turn booth traffic into measurable pipeline.