Event Marketing
How To Get Exhibitors To Adopt New Technology
The “If it ain’t broke…” mentality sounds good if we’re talking about a bicycle or a toaster. But when we’re talking about business tech, people in every industry have a natural…
Event Planning & Technology Insights
Practical guides, event tech insights, and product updates to help organizers streamline registration, on-site check-in, badge printing, lead capture, and attendee engagement. Expert advice for in-person, virtual, and hybrid events — plus, real-world examples from teams using Expo Pass.
Latest Articles
Event Planning Tips
Woman in Events: The Importance of Educational Events for Professional Development
Guest Blog Post: Our latest influencer article comes from a woman working in the event industry talking about the value of continued education. Are you interested in sharing your…
Event Planning Tips
How to Test New Ideas at Your Next Event - Part 2
Best Ways to Test New Ideas and Measure Effectiveness So you’ve decided that it’s time to make a few changes. It’s time to liven things up. Sometimes you have to keep things…
Event Planning Tips
How to Test New Ideas at Your Next Event - Part 1
Spring has sprung! We hope you’re as excited as we are! For many, spring brings on the desire for change and an out-with-the-old-in-with-the-new mentality. Maybe it’s time to…
Event Planning Tips
Building a Community, Not Just an Audience
Engagement is the bedrock of human connection and in order to build a community, organizations need to engage with audiences beyond a yearly event. Developing opportunities that…
Event Planning Tips
Keeping Team Members Engaged During Training Events
Whether you are hosting a new employee orientation, a compliance seminar, or yearly continuing education course, engagement is a persistent challenge. Even the most seasoned event…