Event Marketing
Event Branding Best Practices When Delivering on Your Mission
In this day and age, everyone is a brand—or can be! Event branding is more critical than ever to securing a loyal audience and increas...
Event Planning & Technology Insights
Practical guides, event tech insights, and product updates to help organizers streamline registration, on-site check-in, badge printing, lead capture, and attendee engagement. Expert advice for in-person, virtual, and hybrid events — plus, real-world examples from teams using Expo Pass.
Latest Articles
Event Planning Tips
Hauntingly Good Ideas: Host a Spooktacular Corporate Halloween Event
It’s the season for all things spooky: ghosts, ghouls, vampires—OH MY! But one thing that shouldn’t be frightening is planning your Halloween event. While it’s no different from…
Event Marketing
Top 10 Blogs to Read for Event Planners and Marketers in 2024
Regardless of your experience level, we all need a little help sometimes. What better way to get inspired and find new ways to elevate your event planning than by reading…
Event Planning Tips
Spice Up Your Fall Events With These Themed Ideas
Hey there, fellow event planners! Fall is in the air, and something about the crisp weather, warm colors, and cozy vibes makes it the perfect season to host unforgettable events!…
Event Planning Tips
Creating Immersive Events Through Storytelling (Webinar Recap)
It’s the topic on every planner's mind: How do we create more engaging and immersive events? Lucky for you, we have two experts who craft irresistible stories that boost immersion…
Event Analytics & Attendance Tracking
Launching success: A guide to planning your 2025 SKO!
It’s that time again, planners! Another fiscal year has come and gone. Now, it’s time to look behind us, celebrate our victories, and shape our goals for the upcoming year. We’re…