So what are some new trends emerging in the space for 2025? Sponsorship and branding opportunities are evolving, making it more important…
What’s Next in Event Sponsorships: Top Trends for 2025
read more
Blog Topic
Event Marketing
Strategies and tools for promoting events, increasing registrations, engaging attendees, and supporting sponsors before, during, and after events.
Creating Urgency: Strategies to Boost Event Attendance and Engagement
In the bustling world of event planning, filling seats and generating buzz takes more than an impressive speaker lineup or a trendy venue…
Event Branding Best Practices When Delivering on Your Mission
In this day and age, everyone is a brand—or can be! Event branding is more critical than ever to securing a loyal audience and increas…
Top 10 Blogs to Read for Event Planners and Marketers in 2024
Regardless of your experience level, we all need a little help sometimes. What better way to get inspired and find new ways to elevate your event planning than by reading professional articles? Event planning blogs are...
Winning strategies: Event planning takeaways from the Olympics.
It is THE global event—the Olympic Games! This year, Paris gave event planners a striking template for creating innovative and engaging experiences. While many of us won’t find ourselves managing the biggest event on...
CrowdStrike outage: How to bounce back (event planning edition).
It was like something out of Black Mirror. The CrowdStrike outage derailed or threatened to derail multiple industries, including ours. It was the sort of global event that most people wouldn’t have assumed...
Why people attend events (and how to craft events that attract them).
It’s the question on every planner’s mind—“Why?” What drives attendees to register, pack their bags, and make the trip to attend an event? Understanding the varied answers to this question will empower you to create...
Repurpose your event content and fuel your marketing efforts.
Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. However, generating content takes up a lot of...