Making Your Events Environmentally and Economically Friendly Got tech? Of course you do! But are you utilizing the programs and platforms at your disposal in the most efficient way possible? Technology has made...
Event Marketing
The Early Bird Catches the Discount
How to Utilize Creative Pricing to Increase Attendance The prospect of snagging a great deal is exciting and influential and saving money on event registration fees is no different. For years, successful event planners...
Your Event Website: What to Include & What Not to Include: Part 3
Part 3: Steps and Considerations to Get Started Now that you have a better idea of some of the do’s and don’ts to follow when creating your event website, it’s time to get started. By following these general steps and...
Your Event Website: What to Include & What Not to Include: Part 2
Part 2: Do’s of Event Websites We’ve already covered some of the biggest event website mistakes to avoid in Part 1 of our series; now, it’s time to talk about the things you should be doing when planning...
Your Event Website: What to Include & What Not to Include (3 Part Series)
Part 1: Don’ts of Event Websites Tasked with creating and launching a functional and user-friendly event website? There are a few all-too-common mistakes you’ll want to avoid that could doom your site from the very...
Let’s Get Social: Refining Your Social Media Strategy in Preparation for Your Next Event
Today, social media permeates nearly every aspect of our lives—and with the adoption of these platforms as event engagement tools, it has become more important than ever for event planners to know how to use...
Marketing for 2018
As an event planner, much of your annual measurement for success has to do with your effectiveness as an event marketer. From generating hype for an event online to encouraging early registration and everything in...
Prospectus: Details to Attract New Attendees and Exhibitors
You may have some incredible ideas and plans for an upcoming event, but without the right attendees, exhibitors, and sponsors, your event isn’t likely to pick up much steam. Fortunately, there are steps you can take to...