Blog Topic
Strategies and tools for promoting events, increasing registrations, engaging attendees, and supporting sponsors before, during, and after events.
It was like something out of Black Mirror. The CrowdStrike outage derailed or threatened to derail multiple industries, including ours. It was the sort of global event that most people wouldn’t have assumed...
It’s the question on every planner’s mind—“Why?” What drives attendees to register, pack their bags, and make the trip to attend an event? Understanding the varied answers to this question will empower you to create...
Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. However, generating content takes up a lot of...
Creating a fantastic speaker lineup is one of the most crucial parts of planning a successful event! The right speakers can draw crowds and inspire your audience, all while electrifying your event goals. The power of a...
Planners, it’s the Wild West out there. While social media is considered the best way to grow your sales, getting your content seen amidst all the noise is challenging. One staggering statistic states that 46,740 posts...
Everyone loves a good story! The best stories forge emotional connections between the audience, the characters, the story world, and the central ideas. It’s no wonder that event storytelling is a core part of a...
Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What...
It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies, but there’s nothing like memes. These viral sensations have become a new mode of communication, like...