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Sponsors now treat events like a measurable marketing channel. Here's how planners can partner on KPIs, complete the feedback loop, and prove sponsorship ROI, instead of blindly selling a logo placement.
For two decades, marketers rented their audiences. That era is ending, and event organizers are sitting on the exact thing everyone else is now scrambling to build. This kicks off our new series on event data, starting with what first-party data is and why it matters now.
A well-designed event registration form is the front door to your event. This step-by-step guide walks you through choosing the right fields, picking the best registration tool, structuring your form for maximum completions, and promoting it across every channel. Build a registration form that converts visitors into confirmed attendees.
Your event isn't over when attendees leave. The 48-hour follow-up window is where loyalty, renewals, referrals, and future pipeline are won or lost. Learn how to build a repeatable post-event strategy that turns one great event into the foundation for the next.
Whether you're exploring event planning as a career or looking to sharpen your craft, this guide covers everything: what event planners actually do day to day, the core skills and certifications that matter, career paths and salary expectations, the essential technology stack, and best practices from experienced professionals. It's the complete roadmap for building a successful event planner career.
What is an event planner? This guide breaks down the role, core skills like project management and communication, daily responsibilities across the event lifecycle, types of events planners work on, and how technology is changing the profession.
Eventbrite is one of the most recognized event ticketing platforms, but is it the right fit for your events? This guide breaks down what Eventbrite actually offers, how its pricing and fees work in 2026, what the Bending Spoons acquisition means for organizers, and when it makes sense to explore other options.
With Eventbrite's recent acquisition and rising fees, event organizers are evaluating their options. This head-to-head comparison breaks down the best Eventbrite competitors by event type, from conferences and trade shows to virtual events and community gatherings, so you can find the right fit for the way you actually run events.