by Carlos Marruffo | Feb 6, 2024 | Articles
Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event...
by Carlos Marruffo | Jan 31, 2024 | Spotlights
New video series now live! Buckle up for Expo Pass City Spotlight! Designed to empower event professionals like you, featuring local experts who share their city’s hidden gems and insider tips, helping you find the perfect location for your next event....
by Carlos Marruffo | Jan 29, 2024 | Articles
Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with in-person events. Massive benefits can be gained...
by Carlos Marruffo | Jan 23, 2024 | Articles
Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t, featured a pair of marketing...
by Carlos Marruffo | Jan 17, 2024 | Articles
It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies, but there’s nothing like memes. These viral sensations have become a new mode of communication, like inside jokes for whole communities. Given their...
