Grundfos x Expo Pass: Brewing Up Efficiency

Photos from Grundfos BASEMENT Taproom Events (Instagram)

Over the past year, Grundfos, a global leader in advanced pump solutions and sustainable water technology, has taken its innovation on the road through a series of unique brewery-based events that blend product education, networking, and community. Each stop of their BASEMENT Taproom Events offers their attendees a high-value opportunity to connect with Grundfos experts and explore the company’s latest technologies firsthand.

As a brand known for innovation and efficiency, Grundfos wanted its event experience to reflect those same values — streamlined, professional, and tech-enabled. With attendees arriving throughout the evening and many registering on-site, they needed a modern, sustainable way to manage check-in and badge printing without bottlenecks or waste.

We sat down with David Horsley, Marketing Project Manager at Grundfos, to talk about how Expo Pass helped the BASEMENT Taproom Events run more efficiently, and in line with the company’s forward-thinking approach.

The Challenge

Before Expo Pass, Grundfos was printing badges ahead of time for those who pre-registered, then manually managing walk-ins:

“We had one event… and all of a sudden I was looking down and we have 50 people that are trying to get in — But I can’t just let them in and not know who’s here.”

“I knew very early on this could be a nightmare. If you’re not getting those people checked in quickly, they might just turn around and go.”

The team wound up writing down names to input into a spreadsheet later. The whole process was inefficient, and also wasteful:

“We would have a table of 75 printed badges for pre-registered attendees. And at the end of the night, we’d inevitably have some no-shows, and we were just throwing those away. We’re known as a very sustainable company — and that just didn’t feel very sustainable.”

The Solution

Expo Pass delivered an elegant plug-and-play onsite badge printing and check-in system perfectly suited for the BASEMENT Taproom Event’s on-the-go format.

“For the people that have pre-registered, it’s a quick three clicks and we’ve got a badge for them. No waste. And if they haven’t registered, they answer a few more questions, and we get them into the system.”

Plus, Expo Pass’ on-site badge printing technology helps reflect the forward-thinking ethos of the Grundfos brand:

“When [attendees] get there and they see their badge printing right then and there — there’s something that just makes them go, ‘Okay, they’ve got some technology behind the scenes that is making this very smooth and not creating a lot of waste.’”

Photos from Grundfos BASEMENT Taproom Events (Instagram)

Reliable Event Technology On-the-Go

The Expo Pass badge printing system’s cellular connectivity ensures it works seamlessly anywhere, from bustling taprooms to large event venues.

“We’ve basically used the cellular function every time because sometimes the wifi in these areas can cause problems — and that’s worked really well.”

Leaner, More Efficient Staffing

Grundfos was also able to save time and costs, cutting down on the number of people required to run registration at the events.

“With Expo Pass, we were able to reduce the resources needed to man the registration process, allowing team members to focus on other important aspects of the event.”

Better Lead Capture & Follow-Up

Expo Pass’s QR code scanning replaced hand-written tracking for demos and sessions — delivering a more polished attendee experience, plus more accurate and usable data for their team.

“We just scan the QR code on the badge and it enters them into that secondary list… It’s really smooth. We’ve noticed people kind of enjoy it, too. They will come in like, ‘Oh, I want to get scanned!’”

Key Takeaways

✅ Eliminated badge waste with on-demand printing.

✅ Reduced staff and simplified setup across multiple tour stops.

✅ Improved attendee flow and first impressions.

✅ Elevated lead capture with QR code scans.

✅ Aligned with Grundfos’ sustainability and innovation values.