How to Test New Ideas at Your Next Event – Part 2

How to Test New Ideas at Your Next Event – Part 2

Best Ways to Test New Ideas and Measure Effectiveness So you’ve decided that it’s time to make a few changes. It’s time to liven things up. Sometimes you have to keep things fresh. How do you test new ideas at your event? How do you ensure that you aren’t alienating...
How to Test New Ideas at Your Next Event – Part 1

How to Test New Ideas at Your Next Event – Part 1

Spring has sprung! We hope you’re as excited as we are! For many, spring brings on the desire for change and an out-with-the-old-in-with-the-new mentality. Maybe it’s time to freshen up your look (a new haircut perhaps), your space (some feng shui maybe), or it’s...
Building a Community, Not Just an Audience

Building a Community, Not Just an Audience

Engagement is the bedrock of human connection and in order to build a community, organizations need to engage with audiences beyond a yearly event. Developing opportunities that give audiences the ability to interact and connect with your brand over time, and in ways...
Keeping Team Members Engaged During Training Events

Keeping Team Members Engaged During Training Events

Whether you are hosting a new employee orientation, a compliance seminar, or yearly continuing education course, engagement is a persistent challenge. Even the most seasoned event planners still find themselves on the endless quest for better engagement strategies....
Colin Test