We’re all in this together! The best part of the event planning business is the connections we make. Social media has created unprecedented opportunities for this, offering creative inspiration and personal motivation...
Event Marketing
Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)
Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What...
Meme-ingful connections: Amplify your marketing with memes.
It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies, but there’s nothing like memes. These viral sensations have become a new mode of communication, like...
Eventful insights: A peek into 2024’s event marketing trends.
It’s time to roll with the changes, planners! This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding...
Our most popular articles of 2023: Expo Pass fan favs!
We know what you’re thinking, “Has it been a year already?” But it’s true! 2023 has come to an end, and that means taking time to reflect on the year's wins, challenges, highlights, and personal victories. For us at...
Warning signs: When NOT to exhibit at an event.
If we’ve learned anything from modern dating, red flags are important. Guess what exhibitors, and events can have them too. While exhibiting at trade shows and conferences can lead to exposure, revenue, and new...
Boost your event’s reach: Best methods for getting the word out.
You’ve put in all the hard work to plan out the perfect event. Give yourself a well-deserved pat on the back! Now it’s time to start spreading the word to get guests excited to attend. It’s vital to make your event...
Your Barbie World: Lessons from the marketing campaign of the year.
It’s a Barbie world, and we’re living in it! The film has smashed records in its opening weekend, netting a whopping $155 million in the first few days and becoming the highest-grossing film by a female director....