There are only so many hours in the day (unfortunately), even if you’re a master at time management! For event planners, that means handing out tasks from your own pile and onto your team - aka: delegation. But how do...
Featured Article
Must-follow social media accounts for event inspiration.
We’re all in this together! The best part of the event planning business is the connections we make. Social media has created unprecedented opportunities for this, offering creative inspiration and personal motivation...
Calculating event value: Key factors to think about when pricing your events.
Planning an event is like crafting a masterpiece - every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term...
Why you should think digital-first when planning in-person events.
Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with...
Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)
Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What...
Meme-ingful connections: Amplify your marketing with memes.
It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies, but there’s nothing like memes. These viral sensations have become a new mode of communication, like...
Eventful insights: A peek into 2024’s event marketing trends.
It’s time to roll with the changes, planners! This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding...
Our most popular articles of 2023: Expo Pass fan favs!
We know what you’re thinking, “Has it been a year already?” But it’s true! 2023 has come to an end, and that means taking time to reflect on the year's wins, challenges, highlights, and personal victories. For us at...