by Lauren Petrosky | Feb 15, 2024 | Event Inspiration, Event Marketing, Featured Article
We’re all in this together! The best part of the event planning business is the connections we make. Social media has created unprecedented opportunities for this, offering creative inspiration and personal motivation from fellow organizers. Many event planners and...
by Lauren Petrosky | Feb 6, 2024 | Event Execution, Featured Article
Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event...
by Lauren Petrosky | Jan 29, 2024 | Event Execution, Featured Article
Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with in-person events. Massive benefits can be gained...
by Lauren Petrosky | Jan 23, 2024 | Event Marketing, Featured Article
Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t, featured a pair of marketing...
by Lauren Petrosky | Jan 17, 2024 | Event Inspiration, Event Marketing, Featured Article
It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies, but there’s nothing like memes. These viral sensations have become a new mode of communication, like inside jokes for whole communities. Given their...