Picking the perfect speaker for any event: Where to start and what to know.

Video Replay

Picking the perfect speaker for any event can always be a challenge. When putting together your speaker lineup, there are several questions you need to ask yourself… For starters, how do you even begin? Where do you look for speakers? What should you know before booking them? 

To answer all of these questions and more, Bobbie Carlton, Founder of Innovation Women joined us for a virtual discussion on what every event organizer should know when choosing a speaker for their next event. 



Bobbie Carlton

Bobbie Carlton

Founder | Innovation Women

Bobbie Carlton is the founder of Carlton PR & Marketing, Innovation Nights and Innovation Women, or, as she calls them, the day job, the night job and the dream job. Carlton is an entertaining, tell-it-like-it-is speaker who speaks extensively (and passionately) about public speaking and how it can be the driving force behind career growth and business success. She was previously the head of global PR at two different enterprise software companies and the head of marketing for a brand devoted to providing positive role models for preteen girls. She’s inspired thousands of technical, entrepreneurial, and professional women to take control of their own speaking careers and has worked with event managers to deliver diverse and inclusive events.

Cassie Norris

Cassie Norris

Director, Marketing | Expo, Inc.

Cassie is the Marketing Director at Expo, Inc., an event technology company that makes all kinds of events all kinds of easy. She’s been in the event marketing world for over a decade and has worked in a variety of industries, including design, foodservice, consumer packaged goods, and now, her new love, technology! Spreading the word about Expo’s outstanding services and sharing the most up-to-date industry trends to assist event organizers in putting on flawless, stress-free conferences is Cassie’s passion. She has had the unique pleasure to witness events from all perspectives, from planning to marketing to presenting, and she knows the challenges that event planners face!

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Earn CEUs from the Events Industry Council by attending.  Attendees will receive 1 CE.


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