Unlock the power of virtual events: Our top 5 webinar topics for 2023.

Welcome to the wonderful world of webinars! But, you may be asking yourself, “What on earth do we talk about?” No worries. We’ve done the research for you and created a list of the topics people most want to engage in 2023.

Get ready to dive into a sea of knowledge and leave your audience feeling inspired and entertained. So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world!

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Webinars. What’s the deal?

Hosting a webinar is one of the simplest and most effective tools in your tool belt (or box, however, you want to store them) this year. Not only will it save you money by cutting down on all the logistics of hosting trade shows, but it comes with other benefits too. 

A webinar allows you to reach a wider audience, and connect around a shared issue, goal, or value. One of the best ways to bond with future attendees is to answer their burning questions. You also create an opportunity for them to meet new people who share their curiosity or values. We’re really saying this; a webinar is a community builder that gives you the most bang for your buck! 

On the other hand, a webinar can accommodate smaller groups. Personalizing your webinar to fewer people will help them get even more out of the event. Personalization creates greater engagement by providing time for your attendees to engage with the speakers, and to speak directly to their needs. You’ll impact your attendees more and create a stronger impression for your brand. It’s a win-win! 

Pro tip: Don’t just use webinars to engage with your target audience. Use them internally to benefit your employees, foster company culture, and break up the weekly routine. We all loved movie day in school, a webinar can be the adult version! 

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The good kind of mind game.

Mental health awareness is on the rise, and it’s not a slow, freshly-baked bread kind of rise. It’s more the rocket launch at Cape Canaveral! Recent studies have revealed the impact that mental health has on a person’s life. It’s not just about sunny days or cloudy ones, it is central to the way a person engages with every aspect of their life. 

While awareness has grown, access to the information and experts has not. This is where you come in. You have a chance to fill a real need in the culture by hosting webinars that deliver the necessary professionals to people worldwide. Not only are you helping those who need it, you’re also gaining greater brand awareness and nurturing relationships with current and future attendees in a meaningful, Human way. 

This kind of webinar can be hosted internally as well. Happy, healthy employees are not just able to be more productive, but they are able to bring more of themselves to your company. This is how you build an internal community that thrives beyond dollar signs! A healthy culture is one people want to stay in and can leave feeling satisfied at the end of a work day. 

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Share the cheat codes.

Who didn’t use cheat codes in video games? 

While everyone is focused on making improvements in every area of their life, you can deliver the information that will help them hit their goals. This topic is always in demand at the beginning and near the end of the year. Schedule accordingly to tap into the widest audience possible. 

This is a great way to deliver BIG value—not to sound like an 80s car salesman. This is also a topic that attendees can immediately implement into their lives. Set up a Q&A with an expert whom they can engage with, creating a more personal experience. 

There’s no shortage of productivity hacks out there, but by focusing on key areas such as scheduling, focus, or goal setting, you can engage a wider audience and make sure that you’re delivering specific value. Here are some great ideas for productivity webinars: project management systems, how to declutter your email, benefits of visualization in task completion, how to use time blocking. 

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Join the digital revolution. 

REO Speedwagon had it right. We gotta roll with the changes, and things are changing faster and faster these days! However, it’s all to your benefit. AR and VR (augmented reality and virtual reality to those of us who don’t speak computer) are already transforming the events industry. VR alone is opening up new doors for webinars. Just imagine meeting in a completely virtual auditorium! 

That’s just the tip of the iceberg, and that’s why a webinar focusing on how people and businesses can take advantage of these emerging technologies is one of the hottest topics for 2023. These technologies can be confusing—we’re still trying to figure out what the difference is between “augmented” and “virtual.” reality. So, bringing in leading experts to break these technologies and trends down will simplify your attendees lives. This also positions your company as a forward-thinking brand, so you’ll draw in attendees who are looking to learn about the coming changes. 

Not only will you be providing value, but you’ll be fostering connections between those in the events space and those in the tech space. When we come together, there’s nothing we can’t accomplish. You’ll be a central part of fostering that unstoppable partnership. 

The digital revolution is in full swing, so grab a (virtual) flag and let’s go! 

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Do it for the squirrels.

Studies from 2001 to 2021 have shown that more than 50% of Americans are concerned about the environment. Sustainability isn’t just a trend, it’s an ever-present value in our culture. More and more companies are prioritizing sustainability, and as they look for ways to do that, you can be the one who shows them the light! 

Create a webinar focusing on how to analyze the life cycles of products, or where companies can find room to be more eco-friendly. By making it easier for people to meet their sustainability goals, you not only help them with a meaningful pursuit, you also let them know that you share their value. People want to engage with companies that share their values, and this is one of the most productive, and easy, ways to let them know you’re with them. 

The protection of the environment has reached “consensus” status, which just means that almost everyone agrees. How many topics can we say that about? Using webinars, you can engage with one of the widest audiences possible, growing your connections while leaving a lasting impact. 

Your attendees—and the squirrels—will thank you!

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Quality is king. 

The information age has led to an overwhelming amount of content. People are more aware than ever of what brings actual value and what doesn’t. Quality content is the kind that people can return to again and again, that they can apply directly to their lives, and that they want to share with others. It can be tricky to figure out how to create truly high-quality content. That’s where you come in!

Content is at the center of every industry, so creating a webinar that focuses on how to create quality content will make your brand attractive to a massive audience. Alongside sustainability and emerging technologies, this is one of the most meaningful webinar topics you can choose. It will make the deepest impact on the widest audience as the culture continues to shift toward quality over quantity. 

You can use this webinar topic internally, too. By understanding how to make quality content, you’ll be better able to design fantastic webinars that deliver maximum benefits. This also leverages the unique power of the webinar—its returnability. Once a live event is over, it’s over. But webinars can be saved (if they are recorded) and returned to. You’ll give attendees a touchstone to maintain their relationship with your brand. 

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The most bang for your buck. 

A webinar is a powerful tool in the digital world. They simplify event logistics, lower costs, and widen the audience that you can reach. By delivering the highest-quality information that touches on key concerns in culture and business, your brand will become the go-to guy. A webinar focusing on any one of these topics is sure to become an instant favorite for your attendees in 2023!


February 1, 2023

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February 1, 2023

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