by Lauren Petrosky | Feb 6, 2024 | Event Execution, Featured Article
Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event...
by Lauren Petrosky | Jan 29, 2024 | Event Execution, Featured Article
Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with in-person events. Massive benefits can be gained...
by Lauren Petrosky | Jan 23, 2024 | Event Marketing, Featured Article
Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t, featured a pair of marketing...
by Lauren Petrosky | Jan 17, 2024 | Event Inspiration, Event Marketing, Featured Article
It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies, but there’s nothing like memes. These viral sensations have become a new mode of communication, like inside jokes for whole communities. Given their...
by Lauren Petrosky | Jan 9, 2024 | Event Marketing, Featured Article
It’s time to roll with the changes, planners! This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding when they called 2024 “the year of change.” ...