In-person events are a great way to engage with guests, but they also serve as a fantastic source of content that can be repurposed in many ways.
To make the most of your event, it’s vital to create a solid strategy to capture any potential content opportunities. Your brand can use this content in emails, social media, blog posts, and more. Aka: content marketing!
Content marketing is a fantastic way to attract and engage with an audience. At the end of the day, good content caters to what your market cares about and delivers it to them.
In this article, we’ll explore how to use in-person events to create a killer content marketing strategy to connect with attendees.
Build hype through event updates.
What are the latest updates for your in-person event? Give your followers/attendees the chance to stay in the know through regular announcements. Share the date of your event, teaser videos, hints on guest speakers, and other exciting news to build up hype.
Tip: Keep your branding consistent across all platforms so your audience can immediately recognize your content.
While building your content calendar, be strategic about what, when, and how to share announcements. Too much information will overwhelm your audience, so don’t share everything at once. Leave them wanting more! Map your announcements out in advance with plenty of time to build up to the big day.
DigiMarCon, a marketing and advertising conference based in multiple cities around the world, regularly announces event speakers via Instagram!
Go behind the scenes.
What’s it really like to host an event? Share all the juicy details and let your followers see the work that goes into the planning and execution! This might include the planning process, introducing your team, or showing off the venue decoration process.
The possibilities are endless! This inside look at your event can be used to make content that your audience will love : video/vlogs, social media posts, blog content, or emails.
Your audience will love being a part of something exclusive, and you can build a sense of community before your guests even arrive!
Vlog the day of your event.
Don’t underestimate the magic of vlog-style content. Film footage of the venue before, during, and after the event. Don’t be shy – ask your team to help you film when they see potentially cool footage or photo ops.
Share a compilation of this footage with your guests and challenge them to spot themselves in the crowd!
You don’t have to share everything about your event, but this form of content will pique the interest in both past and future attendees. Plus, video can easily be edited into long or short-form content depending on which platform is being used.
Coachella, for example, published a documentary on the history of the event and how it’s evolved over the years. On Youtube, the video has amassed over 6.8 million views!
Share expert opinions.
There’s a reason we love to hear from the major players in our industry – they have unique insight that can help us grow!
The words and wisdom of your event speakers are a great source for blog content that your audience will love. Did they share any good quotes? Interesting stories?
Tailor each article to the topics that your audience is interested in. As a bonus, these articles serve your site’s SEO strategy. Great blog content can help you prove yourself in the industry, boost SEO, and engage your audience. It’s a win, win, win!
SIAL America, an annual food EXPO in Las Vegas, publishes blog posts with expert opinions sprinkled throughout – like local food trends to look out for, changes in the industry, and more.
Get your audience involved.
A sure-fire way to find the best content for your followers is to ask them directly! Using the power of social media and the internet, it’s easier than ever to figure out what your audience is most interested in. Use a poll through social media to determine what type of blog content would be most intriguing to your followers. This builds an organic connection – your followers will appreciate that they’re being listened to and you get ideas straight from the source!
Depending on how specific you want to get, you can share surveys via email or ask open-ended questions on social media. The sky’s the limit!
Capture that content.
Organizing an in-person event is no small feat. From booking a venue to arranging the decor, there are plenty of things that need your attention. But if you want to make your event stand out and keep your guests engaged long after they’ve left. With just a little bit of creativity and planning, your in-person event can become a treasure trove of content that will keep your guests engaged long after they’ve gone home.
And now you have all the tips and tricks you need to transform your event into a content-generating machine. So get ready to unleash your inner content creator and make your next event the talk of the town!