Don’t Lose Your Attendees Between Events!

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    Event marketing is typically done before and after an event… but what about in between those events? How can event organizers keep their audience captivated while maintaining that energy and excitement traditionally done while promoting an event?

    To answer all of these questions and more, panelists Channing Muller, Principal of DCM Communications, and Melissa Park, Global Event Producer of Melissa Park Events, joined us for a virtual discussion on how event organizers can keep up attendee engagement between their events. Watch the recording and learn some great tips for engaging with your attendees between events.

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    D. Channing Muller

    D. Channing Muller

    Principal | DCM Communications

    Channing Muller is an award-winning marketing & sales coach serving as the Principal of DCM Communications. She works with event professionals and small business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs, and public relations. 

    Channing has more than 20 years of experience in the communications industry serving in top roles within marketing, magazine & online editorial, advertising, and business development. 

    Melissa Park

    Melissa Park

    Global Event Producer | Melissa Park Events

    Melissa “Mel” Park is an award-winning global event producer who specializes in creating high-impact live and virtual experiences that are guaranteed to exceed your (and your attendees’) expectations AND accomplish your business goals. She is the creator of The Mel-Factor Method; a contributing writer to numerous publications; and a sought-after keynote speaker and panelist. Mel has been named on the BizBash 500 Most Influential Event Pros list two years running, a 40 Under 40 by Connect Corporate, Rising Star in Events by Smart Meetings, and one of Special Events’ 25 Young Event Pros to Watch.
    Cassie Norris

    Cassie Norris

    Director, Marketing | Expo, Inc.

    Cassie is the Marketing Director at Expo, Inc., an event technology company that makes all kinds of events all kinds of easy. She’s been in the event marketing world for over a decade and has worked in a variety of industries, including design, foodservice, consumer packaged goods, and now, her new love, technology! Spreading the word about Expo’s outstanding services and sharing the most up-to-date industry trends to assist event organizers in putting on flawless, stress-free conferences is Cassie’s passion. She has had the unique pleasure to witness events from all perspectives, from planning to marketing to presenting, and she knows the challenges that event planners face!