Decoding Event Marketing: What Works, What Doesn’t

Watch the video replay now!

We candidly unraveled the secrets of successful event promotion, by delving into the dynamic interplay between technology and success. Our speakers shared views on what works and what doesn’t, with valuable insights into their preferences and experiences.

Are you ready to upgrade your event marketing game? Then watch the video replay for an engaging and opinion-packed webinar filled with actionable insights!

What you’ll learn:

– Tech Talk: Unlock the potential of technology in event promotion, understanding how to leverage it for optimal results.

– Social Reels & Content: Navigate the world of visual content and insights for event promotion using various social platforms, such as TikTok.

– AI in Event Marketing: Demystify the hype around AI, exploring its role in enhancing rather than replacing professional roles in event marketing.

– Tech-Driven Success: Learn why technology should be seen as a tool to augment human capabilities, not as a substitute for expertise.

– The Power of Creativity: Reimagine how to use your creatives to market your event, messaging your targeted audience, and more!

Channing Muller

Channing Muller

President | DCM Communications

Channing Muller is an award-winning writer, marketing consultant, and avid public speaker – both professionally and personally. As Principal of DCM Communications, she works with event professionals and business owners to increase their brand awareness and scale their businesses with refined marketing programs that connect to sales strategies developed through group and one-on-one coaching.

Channing has more than 20 years of experience in the communications industry serving in top roles within marketing, magazine & web editorial, advertising, and business development.

Tom McMahon

Tom McMahon


Tom has worked both agency and client-side across many international brands including FT Live, Xeim, NBC Universal Studios, and Sky. These roles have allowed for global exposure working across local territories as well as EMEA and the US.

Tom is well versed on the latest and most effective platforms and channels and is passionate about showing his event sector clients how they can utilize them to stay ahead of the competition.

Cassie Norris

Cassie Norris

Marketing Director, Expo Pass

Meet Cassie, your moderator for this exciting webinar! As the Marketing Director at Expo Pass, a leading event technology company, she has been immersed in the event marketing world for 15 years, gaining extensive experience across various industries such as design, food service, consumer packaged goods, and technology.

Cassie is passionate about promoting Expo’s exceptional services and sharing the latest industry trends to help event organizers create stress-free, flawless conferences. She has a unique perspective, having witnessed events from all angles, from planning to marketing to presenting, and is well-versed in the challenges that event planners face.

With her wealth of knowledge and expertise, Cassie is committed to guiding you through this webinar and ensuring that you have a memorable and informative experience.

Webinar Registration Form - 2024 Event Marketing