Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with...
Featured Article
Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)
Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What...
Meme-ingful connections: Amplify your marketing with memes.
It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies, but there’s nothing like memes. These viral sensations have become a new mode of communication, like...
Eventful insights: A peek into 2024’s event marketing trends.
It’s time to roll with the changes, planners! This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding...
Our most popular articles of 2023: Expo Pass fan favs!
We know what you’re thinking, “Has it been a year already?” But it’s true! 2023 has come to an end, and that means taking time to reflect on the year's wins, challenges, highlights, and personal victories. For us at...
Unplugging for event planners: A holiday survival guide.
The holidays are here! That means self-care is more important than ever. Listen, we get it. This is the Super Bowl of event planning, and you can’t just kick back with your feet up. That being said, if you ignore your...
Trends for event professionals to watch in 2024.
It’s been quite a year, planners! Amidst the chaos of holiday events, we’re reflecting on our favorite moments of 2023—the wins and the challenges that will become next year’s funny stories. If you’re smart, you’re...
The role of AI in event planning: Enhancing efficiency and personalization.
It’s a new age, event planners! AI is improving by the day, opening up new opportunities for efficiency and personalization in event planning. Those who embrace this technology early will grow their business alongside...