Who’s excited to attend their next event? Conferences and trade shows are thrilling opportunities to meet like-minded individuals, learn cutting-edge strategies, and bring home chic event swag. However, attending...
Event Execution
Building a community: How to convert your audience successfully.
In today's digital world, forget about those one-and-done events. We're talking about fostering year-round connections with the amazing people who make your community what it is. By doing this, you're not just showing...
Breaking the fourth wall: Making guests active participants in your event.
We love a meta moment! When a character breaks the fourth wall, the audience gets in on the action. Bring this cinematic strategy to your event planning to transform how your audience engages with event content and to...
Empowered teams, effective events: A guide to delegation.
There are only so many hours in the day (unfortunately), even if you’re a master at time management! For event planners, that means handing out tasks from your own pile and onto your team - aka: delegation. But how do...
Calculating event value: Key factors to think about when pricing your events.
Planning an event is like crafting a masterpiece - every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term...
Why you should think digital-first when planning in-person events.
Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with...
Our most popular articles of 2023: Expo Pass fan favs!
We know what you’re thinking, “Has it been a year already?” But it’s true! 2023 has come to an end, and that means taking time to reflect on the year's wins, challenges, highlights, and personal victories. For us at...
Trends for event professionals to watch in 2024.
It’s been quite a year, planners! Amidst the chaos of holiday events, we’re reflecting on our favorite moments of 2023—the wins and the challenges that will become next year’s funny stories. If you’re smart, you’re...