Engagement is the bedrock of human connection and in order to build a community, organizations need to engage with audiences beyond a yearly event. Developing opportunities that give audiences the ability to interact...
Event Marketing
Keeping Team Members Engaged During Training Events
Whether you are hosting a new employee orientation, a compliance seminar, or yearly continuing education course, engagement is a persistent challenge. Even the most seasoned event planners still find themselves on the...
Is Your Event Website Built for User Experience?
Your event website should be built with the user experience in mind. This is the surest way to convert site visitors into paying customers. Event websites are unique in that your users are already in the mood to buy....
Is It Time to Update Your Agenda Design?
If you’re beginning to question if it’s time to update your agenda design, the chances are that time is already here. Even if your graphic designer might be responsible for the final creation, your input and guidance...
Why More Marketing Agencies are Finding Value in Events
More and more marketing agencies are seeing the benefit of managing events for their clients. In the past partnering with event planning organizations was part of the equation, but with advances in technology,...
Three Steps to Convince Your Boss it’s Time for a Tech Upgrade
In event planning, you are well aware technologies exist that could enhance the experience for your staff, exhibitors, and most importantly, the attendees. Where you skirmish is finding the best way to ask...
How to Assess the Tech Needs of Your Attendees
Whether you are running your first event or gearing up for your 20th annual convention, understanding the technology needs of your attendees can be intimidating. Any misstep could potentially have serious consequences...
Top Posts of 2018
Top Posts of 2018 With the year coming to an end, here is a list of our top articles of 2018. Next year we will continue to share articles on important topics, new trends, and common challenges event planners...